Justin Sun spent $100 million on Trump meme coins

Tron founder Justin Sun is betting on Donald Trump’s crypto projects, competing with Ilon Musk for the title of the former president’s biggest campaign donor. According to U.S. media reports, Sun has directed more than $180 million to buy Trump-related tokens, including a recent $100 million deal to back the $TRUMP meme coin advised by Bill Zanker.

Earlier, San purchased $75 million worth of WLFI (World Liberty Financial) tokens, contributing income to Trump personally. At least another $38 million is accounted for by $TRUMP, purchased through the TronDAO structure. According to journalists’ estimates, Trump’s personal income from projects involving San exceeded $60 million on these deals alone.

Unlike Musk, who made direct political donations, Sun buys tokens that can theoretically be resold. He turns political support into an investment strategy. Although the tokens remain on his balance sheet, they retain liquidity and can be used for partial refunds.

The interest of big players attracts the attention of retail traders: after the announcement of $100 million from TronDAO, the capitalization of $TRUMP jumped by $35 million in 10 minutes. This strengthens confidence in meme coin as an investment asset.

Musk is still in the lead in terms of absolute donations, having given up to $281 million in support of Trump, but at $347 billion in capital, that’s less than 0.1%. Sana has a fortune valuation of about $8.6 billion, and token investments exceed 2% of capital, making him a more generous donor in relative terms.

Both entrepreneurs get spin-offs. Musk gained influence in the White House earlier this year, but then distanced himself from Trump and formed his own party. Sun, by contrast, has grown closer to the president’s inner circle. His SEC investigation and potential criminal case have been put on hold, and Trump’s son Eric calls him “an icon of the crypto space and a true family friend.”